A light green bottle of Pure Abundance Volumizing Shampoo for fine hair, displaying the product name on the front. - SAAB Salon Spa | Ottawa On, Canada

A woman with straight, flat hair labeled "before" and with voluminous, styled hair labeled "after" using Pure Abundance Volumizing Shampoo. - SAAB Salon Spa | Ottawa On, Canada

Two bottles of Pure Abundance Volumizing Shampoo by Aveda stand upright against a green textured background, with text emphasizing volume, shine, and reduced breakage benefits. - SAAB Salon Spa | Ottawa On, Canada

Three bottles of Pure Abundance Volumizing Shampoo are displayed on a green gradient background, with text highlighting features such as added volume, a lightweight formula, and heat protection. - SAAB Salon Spa | Ottawa On, Canada

A close-up of yellow and white flowers with green leaves, featuring Pure Abundance Volumizing Shampoo. Text lists its fragrance notes: jasmine, peppermint, palmarosa, and ylang-ylang. - SAAB Salon Spa | Ottawa On, Canada

Close-up of green botanical strands submerged in water, illustrating Pure Abundance Volumizing Shampoo’s uplifting botanical blend for fuller-looking hair. - SAAB Salon Spa | Ottawa On, Canada

A woman with straight, flat hair labeled

Pure Abundance Volumizing Shampoo

Name: Pure Abundance Volumizing Shampoo
SKU: 5962
Availability: InStock

Price range: $42.00 through $158.00

Volumizing shampoo removes product build-up and excess oil. Soft gel texture transforms into a luxurious lather that enhances volume for fine hair.

size

Clear

Categories: Hair care, Pure Abundance, Shampoo, Shop Aveda Tags: Add Fullness, Add Volume, Fullness, Volume

Description
Additional information

PURE ABUNDANCE™ VOLUMIZING SHAMPOO

Your hair reaches new heights with this lightweight volumizing shampoo for fine hair. The gentle formula removes product build-up and excess oil with a soft gel texture, and leaves hair 4X more voluminous^*.

• 3X shinier hair^*
• Reduces breakage by 85%^**

SUITABLE FOR
• Formulated for fine hair
• Safe for color-treated hair

AROMA
Featuring Aveda’s own Pure-Fume^™ aroma with jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
Amaranth seed extract
Found in our botanical volumizing blend and distilled to the size of a peptide to ensure efficacy. Evenly plumps hair and reduces surface friction for enhanced volume with natural movement.

• 95% naturally derived^***
• Silicone free
• Vegan
• Leaping Bunny Approved

^*When using Pure Abundance^™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
^**When using Pure Abundance^™ Volumizing Shampoo and Conditioning Rinse for fine hair.
^***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.