Blonde Revival™ Purple Toning Shampoo

Sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

• Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy
• 97% naturally derived*
• Ideal for blonde, grey or naturally silver hair
• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free

FREE FROM:
Sulfated Cleansers
Silicones
Parabens
Mineral Oil
Petrolatum
Synthetic Fragrance

Aveda’s own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood

*From plants, non-petroleum minerals or water.
**When compared to Aveda Blue Malva.