Be Curly Advanced Shampoo

be curly advanced™ shampoo
Keep curls and coils hydrated and healthy-looking between wash days. This gentle conditioning co-wash enhances your curl pattern and removes build-up without stripping hair. Plus, the silicone-free formula instantly increases hydration by 85%*, reduces frizz, and helps manage fly-aways.

Curls and coils are naturally more fragile, which is why our game-changing co-wash also replenishes strength with an essential curl-strengthening peptide derived from plant proteins.

Created with our expert team of texture stylists.

Suitable for
Curl and coil types 3A – 4C
All hair types: fine, medium and thick

Aroma
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

98% naturally derived**. Vegan. Leaping Bunny Approved.

*Ex-vivo testing on tresses.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.